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On National S’mores Day, Wednesday, August 10, Potbelly is offering fans a free cookie when they buy an entrée. To redeem the free cookie, customers must order online or through the Potbelly app with the promo code CAMPFIRE. Entrée orders include any sandwich, whole salad, bowl of soup or Pick Your Pair. 

The National S’mores Day promotion comes just days after Potbelly releases its S’mores Cookie on August 1. The cookie’s classic campfire flavors include Hershey's milk chocolate, graham cracker and marshmallow.  

But, the National S’mores Day promotion doesn’t just apply to the S’mores Cookie – fans can get any of the brand’s cookies, whether it’s the classic Oatmeal Chocolate Chip Cookie, Sugar Cookie, or Chocolate Brownie Cookie. 

Potbelly bakes its entire lineup of tasty cookie treats fresh and in-house daily. 

WHEN: Wednesday, August 10 

WHERE: All Potbelly locations; new fans downloading the app and signing up for a Potbelly Perks reward account earn a free sandwich after their first purchase.  

MEDIA CONTACT: Katie Gibbons:; (773) 354-6454.

For more information on Potbelly, visit  

Fans can order online by visiting, through the app, which is available through the Apple App Store or Google Play Store or in their local Potbelly shop. To sign up for the Potbelly Perks reward program, visit

On top of earning points towards free sandwiches with every purchase, Perks members also get exclusive offers and rewards throughout the year.  

Sign up for Potbelly Perks and earn a free sandwich after your first purchase. 

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate over 40 shops in the United States. For more information, please visit our website at